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How (science articles) to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List

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By Alexandria Brown

 One of the questions Im asked the most by my clients is, How can I most quickly build my e-mail list?

My answer is, find someone whos already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:

STEP 1: Determine exactly who your ideal client or customer is.

The more descriptive you can be here, the better. For example, dont just think men. Think men ages 18-40 who like sports and working out. Dont just think small business owners. Think women owners of professional service businesses that do less than $1 million a year.

Can you take on clients or customers who fall outside of this description? Of course! But you need to know who youre going after.

Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities wed do each day. But there was one thing he definitely wanted to do at least once - go bluefishing!

Now Im not sure if you could have guessed this, but Im not really into fishing. ; )

But hey, Ill try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no we went with Captain Dan the Bluefish Man (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great success - they just kept biting!

I realized that if you know exactly what youre going after, youre much more likely to get it. The same goes for reaching your target market.

STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.

Sit down with a cup of coffee this weekend and do some online research regarding your target market. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular ezines they read.

Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.

STEP 3: Contact these websites and ezines and see if they will:

REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up.

accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up for your ezine.

SWAP ads or recommendations for each others websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.

do a CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks should just check a box to subscribe to the additional e-zine automatically.)

run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a link that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)

accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost you money, but if its your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if its working. (Youll need a link tracking program to do this.*)

And these are just a FEW ideas to get you started!

Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because THAT is how you guarantee the chance to market to them repeatedly!

Online entrepreneur Alexandria K. Brown, The E-zine Queen, is creator of the award-winning Boost Business With Your Own E-zine system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit www.EzineQueen.com

Your Online News Source Of Science News

6 Steps to Catch More Opt-ins Than Ever Before
By Alexandria Brown

 Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.

But you cant just put up a link that says free newsletter. No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of fish you want as your ideal clients and customers.

Also remember, dont hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner loud and proud!

Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.

1) An Attention-Getting HEADLINE

Remember that online readers SKIM copy - they dont read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So dont waste this space saying something like Free Newsletter or even worse Sign up for our mailing list. Ugh! Instead, tell me the MOST exciting thing your ezine will give me!

Examples:

Are You Ready to Blast Off Your SALES This Year?

FINALLY: Learn How to Keep That Weight Off For Good

Insider Secrets to Writing Novels for Big Bucks

2) A Raving Description of Your Ezine

Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember theyre tuned into station WIIFM (Whats In It For ME?). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.

3) A Field to Enter Their FIRST NAME.

Getting peoples names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, Dear Ali The subject line could even say, Ali, heres your free tip. Why do you want to do this? Studies prove that having the recipients name in the subject line of your e-mails can increase your open rates by 60%!

The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. Its been proven that youll get MORE names from people if you only ask for the first name. (And their first name is generally all youll need anyway.)

4) A Field to Enter Their Primary EMAIL ADDRESS.

Many people have a backup or personal e-mail address that they use just for receiving online newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so theres a good chance your e-mails wont even reach these recipients.

The solution is, simply ask for their primary e-mail. Its amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (Youll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)

5) A BUTTON That Says Subscribe or Sign Me Up Now

Make it very clear what they should click on to activate their subscription once they type in their name and email. Dont use something confusing like a link that says submit form.

6) Your PRIVACY POLICY, right then and there.

Everyones scared to receive more spam these days, so put your prospects at ease. Dont make them wonder what youre going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, We will never sell, rent, trade, or share your e-mail with any other organization. (Feel free to use that yourself.) DONT make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, its now required that you state your privacy policy right at the point of opt-in, so its a good idea no matter where you do business.

Want to See a Sample of This in Action?

If youd like to see many of these components in action, see my pop-under box at www.ezinequeen.com/popup.htm.

And if youd like MORE step-by-step instructions on how to get more signups at your website (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: 101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST, which you can learn more about here.

Online entrepreneur Alexandria K. Brown, The E-zine Queen, is creator of the award-winning Boost Business With Your Own E-zineonline newsletters system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit

www.EzineQueen.com

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Wednesday, July 30th, 2008 at 9:05 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.